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How To Find Investors For Your Rap Music Career

How thrilling wouldn’t it be to seek out somebody who was prepared to take a position $150okay in your rap music profession? That may fairly freakin superior, wouldn’t it!?! Properly inside this text I’m going to be explaining how one can probably make that occur. There’s so much to cowl so with out additional ado, LET’S GET IT!!!

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Buyers, Lenders, And Donors

Earlier than we begin chewing into this matter we have to first set up the which means of three key phrases; buyers, lenders, and donors.

Buyers: an individual or group that places cash into monetary schemes, property, and so forth. with the expectation of attaining a revenue in return.

Lenders: An individual that provides for momentary use given that the identical or its equal be returned

Donors: an individual who donates/provides one thing, particularly cash to a fund or charity.

Figuring out Which Is Proper For You

Now, let me simply hold it a buck with you. A lot of the rappers that say they’re on the lookout for individuals to spend money on their music profession aren’t truly on the lookout for buyers, they’re in search of donors to provide them cash.

The rationale that I say it’s because most of these rappers can’t assure a return on that individual’s funding. If that also doesn’t make sense, let me offer you a easy instance of what I imply.

The Investor

1. Let’s say a rapper is asking for somebody to take a position $50okay into their music profession.
2. The investor pays the rapper the $50okay after which the rapper makes use of the cash for promotional prices (fuel to journey to massive occasions, meals, obtain playing cards to offer away, and so forth..) which will increase the gross sales of his album exceptionally.
three. The rapper then makes use of his income to pay again the investor his $50okay plus a further $10Okay. This implies the investor’s “ROI” Return On Funding was $10okay which is a 20% revenue.

The Lender

If the rapper was solely capable of give the “investor” again his $50Okay, then he wasn’t an investor, he was a lender. He merely let the rapper borrow some cash after which the rapper paid him again.

The Donor

If the rapper wasn’t capable of give the “investor” again any cash then both the ‘investor” simply obtained royally screwed or he was truly a donor who needed to be a blessing to an up and coming rappers profession.

Be Clear

With that being stated, it’s necessary, to be trustworthy about which sort of individual you’re on the lookout for; an investor, lender, or a donor. And once you’re speaking with both of a majority of these individuals remember to clearly clarify your intentions and expectations to them in order that there are not any misunderstandings down the street.

Your First Investor

Now let’s speak about getting your first investor.

Your first investor is definitely somebody you already know. In truth, you already know this individual higher than anybody else. That’s as a result of your first investor is you!

You need to make investments into your self first to ensure that another person to even be capable of make investments into you. It jogs my memory of the quote from the film, Subject Of Goals, “In case you construct it, they may come.”

Right here’s one other piece of golden recommendation I acquired as a youngster from studying the guide “Wealthy Dad Poor Dad” by Robert Kiyosaki. “The best funding you’ll ever make in your life is the way you spend your time, and who you spend it with”.

First Two Investments

There are two most important methods it’s essential to first spend money on your self. You’re going to have to take a position your personal time and your personal cash into your self within the following two areas; your craft and your small business.

Stage 1: Your Craft – “High quality Management”

Your craft is your general expertise as a rapper. Earlier than you attempt to make a enterprise out of your music you’ll want to first guarantee which you could ship a top quality product which is your music.


You’ll need to take a position no less than 1-2 hours of your time every day in a number of the following methods

– Follow creating your ear coaching and rhythmic talents. An excellent place to start out is my 5 Minutes To A Higher Rap Move Collection.

– Create an environment friendly songwriting workflow that works for you. To Study mine take a look at My 5 Step Blueprint For Writing Rap Songs

– Write and document plenty of songs and examine them to different rap songs you take pleasure in which were professionally launched and see the way you stack up. For those who really feel the standard of their songs are higher than yours, work out why and concentrate on enhancing that inside your personal songs.


You will have to spend money on your personal private recording studio which you’ll be able to pull off for lower than $150. Take a look at my article “The Final Poor Mans Recording Studio.”
You want your personal studio as a way to…

– report tough drafts of your songs so that you don’t overlook them
– experiment together with your vocal supply to enhance the standard and sound of your rap voice. See my article on tips on how to enhance your rap voice
– You may additionally document your personal songs and ship them off to be combined over the web. Should you need assistance understanding tips on how to decide the suitable mixing engineer take a look at this text 

If you need to make sure that your rising in your craft as shortly as attainable you might need to contemplate in search of mentorship from a rapper who’s extra skilled than you. This could prevent years of time and far frustration. On the time of scripting this, I truly supply a 1 on 1 Teaching Service for this very cause which you’ll be able to take a look at right here.

Until you’re making your personal beats, you will have to buy leases to the beats you’re rapping over. To study extra about how all of this works see my article on My Prime Ten Ideas For Shopping for Rap Beats On-line. 

Stage 2: Your Enterprise

After you have sharpened your rap expertise it’s time to construct your small business by rising an actual fanbase!

I like to think about any enterprise as a system, sort of like a machine. And with any enterprise, you’ll always be making tweaks alongside the best way to make it run as effectively as attainable.


You will have to take a position your time within the following methods.

– Discover ways to market and promote your music your self. I truly did an entire collection referred to as Demystifying Advertising And Promotion For Rappers which you’ll be able to take a look at right here.

– Additionally, I extremely advocate you take a look at Wendy Day’s youtube channel and watch as lots of her movies as you possibly can. She focuses on educating and serving to indie rappers identical to your self construct their very own buzz and she or he’s a tremendous human being! She’s labored with the likes of Eminem, Money Cash Data, Twista, Do or Die, and David Banner, simply to call a number of. She’s as legit as they arrive and I couldn’t advocate her extra extremely! Remember to inform her I despatched you! 🙂


You will have to additionally make investments your cash within the following methods.

Web site (internet hosting, area identify, and design)

Your web site is your personal piece of digital actual property on the web and is the hub of your music enterprise. It’s a one-stop store the place individuals can discover your whole music and join with you on all your social media pages.

Constructing your personal web site has by no means been simpler! So don’t let it intimidate you should you don’t think about your self a pc wiz. In the event you’re simply beginning off I like to recommend going with Wix which provides every thing you want beneath one hood. And most significantly they supply a drag and drop web site builder with 100’s of pre-made templates as a way to get the design of your web site executed a lot quicker! And their pricing could be very reasonably priced! A variety of my college students use Wix for all the causes above! Verify them out by clicking right here.

E-Mail Advertising

In immediately’s social media local weather, rappers are continually preventing for consideration. Each submit you create is competing with everybody else in your follower’s timeline. And as of now, you’ll be able to’t even attain your whole viewers on fb with out paying to spice up your personal posts.

Having a big following on social media is nice however the fact is, you don’t personal the platforms that your social media pages are underneath. And as censorship continues to extend we’re seeing some individuals being “de-platformed” by the eradicating of their accounts from the social media corporations themselves.

It’s essential to personal the connection to your personal fanbase and e-mail continues to be one of the best technique of speaking immediately together with your followers with out getting misplaced on somebody’s timeline from competing posts and funky algorithms.

Further advantages

– You possibly can hold monitor of who your largest followers are
– In the event you’re selling a present, you’ll be able to phase your e-mail to solely be despatched to your followers who reside in that space.
– You possibly can construct hype a few new music challenge in order that your followers are chomping on the bits as quickly as you launch it
– You may give your followers in your mailing listing a singular expertise and construct extra significant relationships.
– 60% of people who find themselves related to the web are doing so by way of a telephone. And most of the people obtain notifications for his or her e-mails, so you’ll probably get extra eyeballs on what your sharing by way of e-mail that you’d by way of social media.

For my e-mail advertising, I’ve used an organization referred to as Aweber for the previous 5 years and I really like them! Certainly one of my favourite issues about them is that you simply get all of their options regardless in the event you’re on their least expensive plan. The pricing construction isn’t constructed upon which options you get. It’s constructed upon what number of subscribers you might have. So you’ll solely pay extra as you develop extra! Examine them out by clicking right here.

Nevertheless, in case you’re actually pinching pennies and making an attempt to stretch your greenback until it pops! Take a look at Mail Chimp. They’re superior as nicely and supply a free plan for individuals simply beginning off. Verify them out right here.

Proof Of Idea

For those who’ve executed every little thing above correctly you’ll have had…

– Sharpened your rap and songwriting expertise to that of a Hip-Hop Samurai
– Constructed your personal infrastructure (web site, mailing record, and so on.)
– Constructed a big fanbase which is incomes you a considerable quantity of revenue

Now and solely now! are you able to search for an outdoor investor as a result of you might have created one thing for them to spend money on. And you’ve got one thing referred to as “Proof of Idea“. Which principally means, you’ll be able to present them that you’ve already invested into your self and you’ve got created a enterprise “system” that’s working and incomes you cash.

Investing in something could be dangerous. So that you must present a possible investor the way you’re at present making a living, and the way you’d use their cash to extend your gross sales and earn you each a revenue. It will put their thoughts comfy and permit them to make an knowledgeable determination whether or not they want to make investments into you or not.

Discovering Your Second Investor

When you’re able to search for your second investor it’s essential to know who she or he doubtless is.

They’re doubtless not your cousin who gained $300 from a scratch-off.

Your second investor is Sometimes different enterprise house owners or individuals with excessive paying careers (docs, legal professionals, and so on.) making sufficient cash to the place they’ve a considerable quantity of “disposable revenue”. Disposable Revenue principally is the cash they’ve left over in any case of their bills are paid. It’s “play” cash! They’re what some individuals would contemplate “ballin”, or “goin onerous in tha paint”!

Extra particularly, your second investor is probably going somebody who’s a lover of Hip-Hop. Buyers sometimes make investments into issues they’ve some sort of curiosity in. Being profitable isn’t the one issue. No matter they spend money on would require their focus and time so most want to take a position into one thing that’s truly fascinating to them.

Fortunate you, Hip-Hop is over 40 years previous at this level, which suggests there are a number of profession professionals who grew up off of Hip-Hop music. And there are extra entrepreneurs at the moment resulting from high-speed web and smartphones.

So what that you must do is locate an individual that matches the outline above. This might be an individual in your area people or somebody you uncover on-line.

Begin researching enterprise house owners on-line, take a look at their web sites, social media, podcast interviews, and so on.. and get a way of who they’re and what they’re all about. That approach when you converse with them it is possible for you to to attach with them higher.

Linking Up

Talking of connecting, how on the planet are you supposed to talk to them?

Step 1A – on-line

Nicely… you might shoot them an e-mail or get in contact with their assistant and arrange a telephone or Skype name. However that is probably a really busy individual, so don’t take it personally if nobody responds to you.

Step 1B – in individual

If step 1 doesn’t work, discover out in the event that they’re talking at any conferences or doing any public occasions. That is the easiest way to make an impression on them and improve the chances of them working with you. As a result of nothing trumps good quaint, one on one human interplay.

Step 2 – The Pitch

When you do lastly get that golden alternative to talk with them you must have a preplanned gross sales pitch for them in an effort to clearly talk the next…

– Why you want to work with them
– Why they need to spend money on you
– Your present income, album gross sales, quantity of streams, stay performances, merch, and so forth.. (proof that you’ve a thriving enterprise)
– How a lot cash you’re asking from them to take a position and the ROI (Return On Funding) that you could assure them.
– How you propose to make use of their cash and the estimated time-frame on once they can anticipate to obtain their return.

If you wish to develop your gross sales pitch expertise, do your self a favor and watch some episodes of Shark Tank. It will provide you with an up and private take a look at how offers are completed, how buyers assume, and learn how to negotiate.

I hope this helps make clear when and the way you’ll find buyers in your rap music profession. Please depart any questions or feedback within the feedback part under!

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